Finally! A book that reveals the truth about creativity.
Creativity is not a latent ability unleashed through wackiness or play. It’s a skill. And like any other skill, creativity is built by learning and applying the right disciplines.
The key to building greater creativity? Making idea-links—the hidden idea-making elements that have always been there, responsible for the seemingly random aha moments once attributed to serendipity. The more idea-links you make, the more creative you become.
Thanks to the clear and friendly guidance of IDEA-LINKS, greater creativity is now an achievable goal controlled by you, not by some guy in a rainbow wig.
Thank you for the great workshop! I’ve had the opportunity to debrief with students, and it’s all extremely positive. It’s the first time I’ve seen anybody break creativity down into concrete, actionable steps/activities. The program will definitely benefit from having you back, and we’ve already been thinking about ways to incorporate your approach into our own academy discussions.
—Julie Zielinski, Business Director, MBA Marketing Academy Henry B. Tippie School Of Management, The University Of Iowa
Jim Link has one of the most inventive minds in marketing and he used it to write the most engaging and useful book on creativity to date. IDEA-LINKS is one of those select business books you buy for yourself and the rest of your team.
—Matt Smith, Vice President, Global Innovation, Cargill
© 2019 Idea-Links: The New Creativity. All Rights Reserved.
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