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Finally! A book that reveals the truth about creativity.

Creativity is not a latent ability unleashed through wackiness or play. It’s a skill. And like any other skill, creativity is built by learning and applying the right disciplines.

The key to building greater creativity? Making idea-links—the hidden idea-making elements that have always been there, responsible for the seemingly random aha moments once attributed to serendipity. The more idea-links you make, the more creative you become.

Thanks to the clear and friendly guidance of IDEA-LINKS, greater creativity is now an achievable goal controlled by you, not by some guy in a rainbow wig.