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About the Author

Jim Link is a one-man idea company known for solving complicated challenges with startling simplicity. Link’s creativity has attracted many of the world’s biggest corporations, including 3M, Cargill, General Mills, New Holland, and Nestle. He’s spent a career testing his methods, bringing new thinking to more than seventy companies across nearly 160 different product and service categories.

After twenty-five years in the idea-generation business, Link shares his profound, yet elegantly simple approach for improving personal and team creativity.

Link is a graduate of Ohio Wesleyan with an MBA in Marketing from Michigan State. He teaches marketing and creativity at 3M University.