Want to integrate the IDEA-LINKS philosophy into your company? Learn how to get the process started with an initial team or functional area, and how to create the infrastructure for finding, storing and accessing idea-links.
Jim dissects the intuitive leaps made by highly creative people into a simple and replicable process that anyone can follow to increase their creative potential.
—Ian Friendly, Chief Operating Officer, General Mills
Now that I see creativity is a discipline, I can tell my people to go do it . . . what you taught us today. I can actually mandate creativity. I can tell them that being curious is part of their job.
Just like Six Sigma gave us a common language around new product development, you’ve given us a common language for improving creativity.
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